Copy post — Tela Network

UI/UX Case Study: LLoyd's Bank
Guillermo Pablos Murphy
1 October 2025
Post #65
http://tela.network/forum/65/

I recently analysed the UI/UX design of Lloyds Bank's website.

Video: https://youtu.be/gmABVFNIAJA

Key takeaways:

1. Use images to evoke emotions associated with the outcome you’re selling.

E.g., mortgage with _home_.

2. Align images with target demographic. Relatable but aspirational.

E.g, young, optimistic people in appealing settings.

3. Signal reliability with symbols and font choice.

E.g., Lloyds’ logo, serif font = authority, stability, trustworthiness.

4. Use colour psychology.

E.g., green = stability, growth, and tranquillity.

5. Good rhetoric in text. Focus on outcomes as the products. Conversational language humanizes the sales pitch.

E.g., home, comfort, belonging; your, you.

6. Show scope and successes to establish credibility

E.g., list services, show customer numbers.

7. Embed helpfulness in design

E.g., prominent support sections, friendly icons, showcasing app interface

8. No surprises

E.g, rounded buttons, arrows, one main CTA