Tela Network

We won't even see the next era of business coming. One day it will just appear. We look backwards for inspiration. Forwards for escape. Recently, I was inspired by an answer from Roman Mars of 99% invisible to the question "which design hill would you die on?" His response: "efficiency makes society worse." All our attempts to carve the perfect process leave us with hyper-efficient, but inhuman monoliths. People, the real elements of society, get left by the side of the road. Valencia's Juan Roig, well-known for his entrepreneurship, had a similar response to the Classic American Capitalist perspective that calls for endless streamlining working towards the capitalist ideal of running a billion-dollar company with a single employee. Roig's approach was instead: maximum employment. The highest good is the highest engagement with society. Is it efficient? No. Is it human? Very much yes. I would like to see business become more human.