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#134
| 2026-05-16 08:49:47 UTC
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There are eras of media, and each era has its own rules for how to craft an eff…
There are eras of media, and each era has its own rules for how to craft an effective message.
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There was a time when brands or individuals could rely on the organic reach of their efforts, but the pay-to-play model has been standard for years.
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There exist several networks which gather freelancers to produce and distribute podcast clips.
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There are of course creators who achieve this by partnering with a talent agency offering essentially the same services under the hood.
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Creators can also replicate this on a smaller scale by employing a team to chop, bedazzle, and post clips designed to punish the algorithm with exposure until something hooks.
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there is a dollar rate, there is frequency, and there is duration. It operates like any other campaign.
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It should be noted that this isn’t a cheat code and the content itself must be remarkable in some way.
Source:
https://substack.com/home/post/p-197483620